SEO
Optimisation
Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines' natural, or un-paid organic search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Because effective SEO requires changes to the HTML source code of a site and site content, SEO tactics are incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimised for the purpose of search engine exposure.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic.
Website SEO
consultation
If you aren't getting as many enquiries from your website as you'd like, or that you feel would to be expected, then maybe your site isn't performing as well as it might in the search engines.
Start-up
Business
Thinking about a business idea, or up and running already? Speak with us today; we have experience in offering SEO and Design support to start-ups and small businesses giving them the best brand representation.